Cracker Barrel Co-Founder Weighs in on Chain’s Rebranding with a Warning

Cracker Barrel co-founder Tommy Lowe is criticizing the company’s leadership after CEO Julie Felss Masino attempted to modernize the iconic “Old Country Store” brand. Masino sparked backlash earlier this month when she unveiled a redesigned logo that removed the company’s longtime “Old Timer” character — the man leaning on a barrel. The change, along with […]

Source: Cracker Barrel Co-Founder Weighs in on Chain’s Rebranding with a Warning

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